馃惢 Early access - all features free for now. No credit card, no limits, no paywalls. Help us shape the product.
MarginCub

MarginCub blog

Pricing playbooks for small food operators.

Food cost %, menu engineering, supplier negotiation, delivery-app math. No email gate. Just read.

馃摪
Latest

Food Cost Percentage Formula: Calculator + 2026 Targets by Segment

Food cost % = ingredient cost 梅 menu price 脳 100. Healthy targets: 20-25% pizza, 28-32% casual dining, 30-35% fine dining. Free calculator + 30-day fix plan.

9 min read

Supplier Negotiation Playbook (Get Sysco / US Foods Pricing Down 6-12%)

Most small restaurants accept whatever pricing their primary distributor sends. This playbook covers the five levers - bid sheets, quarterly rebids, PAR commitments, payment terms, secondary sourcing - that pull 6-12% off your top 20 SKUs. Worked numbers, phone scripts, 30-day plan.

12 min read

Where Restaurant Revenue Actually Goes (The 3% Net Margin Problem)

The average independent restaurant nets 3-5% of revenue. This breakdown of a $1M casual-dining P&L shows exactly where every dollar lands - and which 3 levers actually move the bottom line. Worked examples, category-by-category benchmarks, 90-day audit.

13 min read

Reducing Food Waste (The Hidden Profit Lever for Small Restaurants)

Most kitchens waste 4-10% of food purchased before it reaches a plate. On $30K monthly spend that's $1,200-3,000 monthly in the trash. This guide breaks down the four waste categories, how to measure each, and the 30-day plan that typically claws back 2-4 FCP points.

12 min read

Menu Engineering Matrix - The Complete Guide to Stars, Puzzles, Plowhorses & Dogs

Most restaurant menus carry 2-4 dogs that quietly drain margin. Menu engineering is the quarterly habit that finds them, repositions the puzzles, and protects the stars. This guide walks the full process with worked examples, action playbooks, and a 30-day rollout plan.

12 min read

Food Truck Menu Pricing Guide (How to Not Go Broke Your First Season)

Food trucks have a cost structure brick-and-mortar restaurants don't share - fuel, commissary, permits, event fees, generator. This guide walks through pricing that survives the first season, the per-event break-even math, and the menu architecture that drives margin.

11 min read

Delivery App Pricing Strategy (Why Your In-Store Menu Bankrupts You on DoorDash + Uber Eats)

DoorDash, Uber Eats, and Grubhub charge 15-30% commission. Listing at in-store prices loses 18 points of margin per order. This guide walks through delivery menu math, the 3 strategies that work, and the direct-order pivot that saves the channel.

13 min read

Catering Cost Per Person Calculator (The Pricing Formula Caterers Actually Use)

Catering pricing is fundamentally different from a la carte - every event is a one-off with its own labor, rentals, transport, and waste profile. This guide shows the per-person formula, a 100-guest worked example, the 3-quote anchor strategy, and the 8 costs most caterers forget.

13 min read

Bakery Pricing Formula (Why Home Bakers Systematically Underprice)

Home bakers and cottage food operators almost always underprice. This guide shows the exact formula to include labor, packaging, and overhead - not just ingredients - with worked examples for cookies, cakes, and wedding tiers.

11 min read

Stop reading. Start pricing.

All these formulas in one tool - free during early access.